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Research papers

A framework for the formulation of long-range educational policy in marketing

The paper argues that marketing education systems must be analysed and understood as open systems. Such a perspective focuses interest on the inter-relationship between system and environment, and in this paper, on the manner in which a system's...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: John A. Murray
June 1, 1976
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Citation

Murray, J. A. (1976a, June 01). A framework for the formulation of long-range educational policy in marketing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-framework-for-the-formulation-of-long-range-educational-policy-in-marketing